This week was a light week. I started the week by researching how to create a successful google ad. I learned a lot about what words to include and what to avoid. I wrote an ad and tried to include several of my keywords from my google keyword planner. One of my classmates suggested I change my ad to advertise what the client will get in the end, instead of how to get it. I really like that idea. Using this theory I will change my ad to state Play the Guitar, instead of learn to play the guitar.